Say Goodbye to Centralized Social Media with Indigo

Are you ready to break free from the grip of centralized social media giants, but unsure where to start? Enter Indigo, the latest app designed to help users explore the decentralized social web across multiple services in one convenient package. This innovative approach allows for a more personalized and independent online experience.

The decentralized social media movement is gaining momentum as users seek control over their data, algorithms, and moderation choices. Indigo stands out by aggregating popular decentralized networks like Mastodon (built on ActivityPub) and Bluesky (running on AT Protocol). Unlike other options that force a single choice, Indigo provides a unified timeline that syncs across devices, making it easier than ever to participate in various communities.

The app is the brainchild of Soapbox Software, known for developing cross-posting tools like Croissant. With its new venture, Indigo’s co-creator Ben McCarthy aims to offer a versatile and user-friendly platform. Users can easily distinguish between Bluesky and Mastodon posts in their timeline, thanks to distinct color coding: Bluesky profiles appear in blue, while Mastodon ones are purple.

Indigo goes beyond just aggregation. It includes features like automatic scrolling for new posts, content filtering options, dark mode, and universal search capabilities across both social networks. These tools ensure a personalized browsing experience tailored to individual preferences. Users can also manage custom feeds, mute unwanted users or keywords, and track notifications from both services.

While Indigo offers a free trial, it requires a paid subscription for full functionality. Options include $4.99 per month, $34.99 per year, or a one-time purchase of $119.99 for dedicated users. Currently, the app is available on iPhone, iPad, and Mac.