Filtr: Apple's First Device-Level Ad Blocker for iOS and macOS
Discover how the new Filtr app from Kaylee Serena Calderolla uses device-level ad blocking to protect your privacy on iPhones, iPads, and Macs. Learn more about its features and pricing.
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⚔️ Specs Battle Simulator
Comparing rumored/leaked specs of Filtr (in Wipr) against the official Wipr alone
| Specification | Wipr alone (Official) | Filtr (in Wipr) (Rumored) | Difference |
|---|---|---|---|
| Ad Blocking Scope | Limited to Safari only | Device-level ad blocking in apps and Safari | Upgrade 🔥 |
| Privacy Policy | Wipr collects minimal data for function | No personal data collection; uses automatic updates | Same |
| Price | Free to use, premium features cost extra | $5 annual subscription or $25 lifetime payment | New ✨ |
Ad blockers are a powerful tool in your digital toolkit for enhancing security, privacy, and overall browsing experience. The FBI even recommends them as a way to defend against online harms. But traditional ad blockers often fall short when it comes to blocking ads within apps. Now, thanks to Filtr, the first device-level ad blocker from Kaylee Serena Calderolla, you can enjoy cleaner app experiences across all your Apple devices without invasive tracking.
Calderolla is no stranger to privacy tools; she’s behind the popular Safari browser ad blocker Wipr. Filtr takes this a step further by leveraging Apple's URL filters feature in iOS 26 and macOS 26, which allows developers to block access to certain websites or domains at the network level. This means that ads won't load, nor will their tracking code, even in apps you use daily.
Filtr is a paid-for feature bundled into Wipr, priced at $5 for an annual subscription or $25 for a one-time lifetime payment through in-app purchase. The relief from ad clutter was immediate when I tested it on my iPhone and Mac. Every app I opened loaded without its usual flood of ads, making the browsing experience much more enjoyable.
Calderolla maintains a blocklist to ensure Filtr works effectively. It consults this list to determine if a website should be blocked. If there's any doubt, Filtr queries Calderolla’s servers via Apple’s servers as a proxy, ensuring app developers don’t know who is querying their blocklists.
While Filtr isn't perfect, it does offer significant privacy benefits by minimizing exposure to ad networks. However, some ads served directly from websites may still slip through the cracks in certain apps.
